In a strategic move to bolster its legal team, Veikkaus has appointed former PayPal vice president Jyri Lassi as its new general counsel and management team member. With an impressive background that includes stints at tech giants like PayPal and Nokia, Lassi brings a wealth of experience to the role.
Having previously served as chief legal officer at Virta Global and general counsel at Varjo, Lassi’s extensive legal expertise positions him as a valuable asset for Veikkaus as the company navigates the changing landscape of the Finnish iGaming market. With Finland preparing to transition from a monopoly system to a regulated market, Lassi’s appointment comes at a crucial time for the operator.
Veikkaus CEO Olli Sarekoski expressed confidence in Lassi’s ability to lead the legal team through these transitions, noting his diverse experience in internationally operating companies. With Veikkaus gearing up for the relaunch of its sportsbook on the OpenBet platform, Lassi’s arrival signals a new chapter for the company as it adapts to a more competitive market environment.
Lassi himself is optimistic about the opportunities that lie ahead for Veikkaus, emphasizing the company’s potential for growth and international expansion. His appointment marks a significant step for Veikkaus as it prepares to redefine its position in the evolving iGaming industry.