DraftKings: Revolutionizing Sports Betting with New Bars in Detroit and Nashville
Imagine a place where the thrill of live sports, the ambience of a high-end lounge, and the excitement of betting converge. This vision is soon to become a reality in Detroit and Nashville, thanks to a groundbreaking partnership between DraftKings and The Cordish Companies Live!. The collaboration aims to introduce Sports & Social locations, promising to create a “Disney World for Sports Betting” experience. This innovative concept blends state-of-the-art sports viewing with premier dining and a vibrant social atmosphere, redefining entertainment districts in these vibrant cities.
DraftKings partnered with Sports & Social (a Live! Dining & Entertainment brand operated by The Cordish Companies) to open co‑branded sports bars in multiple markets including Detroit and Nashville, announcing the initiative in 2021 as part of a broader roll‑out of DraftKings‑branded venues.
The Unique Appeal of Sports & Social
Sports & Social is not just another sports bar; it’s a luxurious gaming establishment and social lounge that elevates the sports viewing experience. With offerings from top chefs and a popular cocktail menu, it caters to fans who appreciate the finer things in life. Whether you’re interested in dining, watching global sporting events, or enjoying your favorite spirits, Sports & Social has you covered. This brand of Live! Dining & Entertainment attracts over 55 million visitors annually to its U.S. venues, thanks to its compelling combination of entertainment and social interaction.
DraftKings Sports & Social Nashville is operating at Nashville Live! (Downtown/Second Avenue) with a large LED media wall, multiple TVs, dining and bar service, and listed business details and hours on local visitor sites including Nashville Live! and the Nashville Downtown Partnership.
Strategic Locations in Detroit and Nashville
Detroit’s Sports & Social Detroit, set in the bustling Woodward Square neighborhood, is strategically located within a sports haven. Surrounded by arenas home to the NHL’s Red Wings, the NBA’s Pistons, and close to Ford Field and Comerica Park, it’s at the heart of the city’s sports culture. This partnership with DraftKings is poised to introduce a retail sportsbook to the venue, enhancing its appeal.
DraftKings Sports & Social Detroit is listed in regional visitor guides as a sports‑viewing venue featuring a large-format screen and more than 30 HDTVs, and is promoted as part of Detroit’s entertainment district offerings rather than being a standalone casino; retail sportsbook offerings depend on state/regulatory approvals and venue partnerships.
While specifics for the Nashville location remain under wraps, speculation points to the Music Row district as a potential site. This area’s proximity to Bridgeston Arena and the NFL’s Tennessee Titans home ground makes it an attractive choice for a new DraftKings/Sports & Social gaming and social lounge.
Noteworthy Sports & Social venues include those adjacent to major sports complexes across the U.S., such as The Battery near Truist Park in Atlanta and Texas Live! in the Arlington Entertainment District. These locations underscore the brand’s commitment to offering unparalleled sports and entertainment experiences.
The Impact of DraftKings in Michigan and Tennessee
DraftKings, a leader in the sports betting industry, operates sportsbooks in 14 states and boasts 10 retail locations across the United States. The legalization of sports betting in Michigan and Tennessee has been a boon for enthusiasts, with DraftKings playing a significant role in bringing regulated sports betting to these states. Michigan welcomed sports betting in early 2021, while Tennessee had already embraced it in 2020, marking a significant shift in the sports entertainment landscape.
Looking Ahead: The Future of Sports Betting Venues
The partnership between DraftKings and The Cordish Companies Live! signals a new era for sports entertainment venues. By combining luxury, technology, and the communal spirit of sports fandom, they are setting a new standard for what a sports bar can be. As these venues take shape in Detroit and Nashville, they promise to offer a unique blend of excitement, convenience, and sophistication, changing how we experience live sports and betting.
This innovative concept not only caters to avid sports fans but also to those seeking a premium social atmosphere. It’s a testament to the evolving landscape of sports betting in the U.S., where the demand for immersive, high-quality experiences continues to grow. As DraftKings expands its footprint, it remains at the forefront of this evolution, reimagining the possibilities of sports entertainment and betting.