Kambi Expands Betting Options with College Football Addition to Game

Kambi Elevates the Betting Experience with College Football Parlay Options

In the dynamic world of sports betting, Kambi has established itself as a technological powerhouse, partnering with several leading sportsbook operators. In a groundbreaking move, Kambi has now integrated college football games into its Game Parlay product. This enhancement allows bettors to compile various college football markets such as point spreads, moneylines, totals, and, in the near future, first-half, first-quarter, and player prop bets into a single parlay wager.

Kambi’s Game Parlay product allows bettors to combine parlays from both college and professional games into a single bet, expanding beyond single-sport betting capabilities.

Parlay bets have become a favorite among recreational bettors due to their high potential payouts. Despite the larger house edge compared to straight bets, parlays serve as a significant revenue source for sportsbooks, opening up new avenues for promotional activities.

“Over 40% of NFL bettors interact with the Game Parlay, accounting for approximately 20% of all pre-game bets. This demonstrates the growing appeal and potential of our Game Parlay product,” according to a statement released by Kambi.

The Game Parlay product is developed entirely by Kambi and integrated into Kambi’s current sportsbook, offering partners significant advantages in pricing, risk, and settlement over third-party parlay options.

Implications for Sportsbooks and Bettors Alike

Kambi’s clientele includes notable names such as Rush Street Interactive (operators of BetRivers and PlaySugarHouse), Penn National Gaming (owners of Barstool Sportsbook), and Churchill Downs. The inclusion of college football in the Game Parlay product equips these partner books to devise innovative promotions tailored to the college football betting audience.

Simon Noy, Kambi’s Senior VP of Trading, expressed enthusiasm about the expansion: “The expansion of college football within Game Parlay is an exciting step forward for our product, our partners, and bettors alike.”

Kambi intends to add NHL and MLB options to Game Parlay, in addition to the college and professional football choices already available.

Moreover, Kambi has plans to broaden the Game Parlay feature to encompass other sports, including NHL and MLB, promising a more versatile and engaging betting landscape.

The addition of college football to Game Parlay includes moneyline, spread, totals, and team totals markets, with plans to introduce half and quarter bets as well as selected player props in the following weeks.

The Future of Sports Betting with Kambi

As we look forward, the integration of college football into Kambi’s Game Parlay product marks a significant milestone in the sports betting industry. It not only enhances the betting experience for enthusiasts but also opens up new promotional and revenue opportunities for sportsbooks.

With Kambi’s commitment to expanding its Game Parlay offerings to other sports, the future looks bright for both bettors and sportsbooks. Bettors can anticipate a more integrated and immersive betting experience, while sportsbooks can expect to attract a broader audience and drive higher revenues.

As the sports betting landscape continues to evolve, Kambi remains at the forefront, pushing the boundaries of what’s possible and setting new standards for innovation and engagement in the industry.