KSA Unveils Era of Collaboration with Warning of Complete Advertising Ban

In a groundbreaking move, the KSA has unveiled its visionary “regulator 2.0” approach, signaling a new era of collaboration with operators while issuing a stern warning of a potential total advertising ban. Renske Fikkers, the head of the KSA’s regulatory department, emphasized the need for a more flexible and open regulatory structure to address the industry’s pressing challenges effectively. The regulator aims to foster closer communication with operators to ensure regulatory compliance and address issues promptly.

However, amidst the call for cooperation, Fikkers issued a stark caution to operators regarding the enforcement of advertising rules, hinting at the possibility of a complete ban on gambling advertisements. The KSA has been actively cracking down on advertising breaches, with a recent warning against gambling sponsorships in sports ahead of an impending ban. Fikkers underscored the importance of adhering to advertising regulations to avoid more stringent measures.

At the Gaming in Holland Conference, industry stakeholders echoed the need for collaboration beyond the gambling sector, calling on tech firms and banks to join the fight against illegal gambling. The Dutch trade body VNLOK emphasized the role of major technology platforms and financial institutions in blocking access to illicit gambling websites targeting Dutch consumers. The push for a united front against illegal operators was reiterated by Arjan Blok, CEO of Nederlandse Loterij, who advocated for enhanced regulatory powers to combat the black market effectively.

Blok highlighted the Dutch Lottery’s proactive approach in pursuing legal action against illegal operators, aiming to shut down illicit gambling sites permanently. The call for expanded regulatory authority to blacklist illegal operators, block advertisements, and halt payment services to rogue entities underscores the industry’s commitment to stamping out illicit activities. As the Netherlands prepares for the next licensing round in 2026, the collaborative efforts between regulators, operators, and supporting industries are poised to shape the future of the Dutch gambling landscape.