SuperBook Sets Its Sights on Colorado
The iconic SuperBook brand, renowned for its pioneering presence in the sports betting landscape, has officially announced its expansion into Colorado. This move marks the brand’s first venture outside its Las Vegas stronghold, signaling a new chapter in the rapidly evolving sports betting industry in the United States.
Partnering with The Lodge Casino in Black Hawk, Colorado, SuperBook is set to introduce a boutique version of its Vegas flagship facility, alongside a statewide mobile gaming service. This strategic move leverages the advanced bookmaking capabilities of its Westgate Las Vegas location, promising to bring a high-caliber betting experience to the Colorado market.
SuperBook launched its Colorado sportsbook in October 2020 through a partnership with The Lodge Casino in Black Hawk, marking its first expansion outside Nevada and offering both retail and statewide mobile sports betting services, pending regulatory approvals by the Colorado Division of Gaming.
The Strategic Expansion into Colorado
Jay Kornegay, Executive Vice President of Race & Sports Book Operations at SuperBook, expressed his enthusiasm for the collaboration with The Lodge Casino. Citing the casino’s alignment with SuperBook’s high standards of technology and service, Kornegay is confident that this partnership will replicate the brand’s successful model in a new regulatory environment.
The choice of Colorado as the launchpad for SuperBook’s expansion was influenced by Kornegay’s personal ties to the state, enhancing the brand’s commitment to establishing a strong local presence. With the sports betting market in Colorado heating up, SuperBook is poised to compete with major industry players, despite the delayed state opening due to the coronavirus pandemic.
What Makes SuperBook Stand Out
SuperBook distinguishes itself from its competitors through its commitment to fair play and innovation. Offering some of the lowest holds on futures and competitive pricing on game spreads and money lines, SuperBook caters to bettors seeking value and integrity. Additionally, the brand is renowned for its creative sports betting props, covering a wide range of sports.
A key feature of SuperBook’s strategy is the introduction of the SuperContest in Colorado, a highly anticipated football contest that awards substantial cash prizes to the winners. This initiative, coupled with the convenience of remote account management, underscores SuperBook’s dedication to enhancing the betting experience for its customers.
Kornegay expressed his optimism for the SuperBook’s reception in Black Hawk, anticipating that the brand’s reputation for quality and service will resonate well with the Colorado audience. As SuperBook continues to scout for expansion opportunities across the United States, its debut in Colorado represents a significant milestone in the brand’s growth strategy.
Looking Ahead: SuperBook’s National Ambitions
The launch of SuperBook in Colorado is just the beginning of the brand’s ambitious plans for national expansion. With its proven track record in Las Vegas and a forward-thinking approach to sports betting, SuperBook is well-positioned to adapt to the diverse regulatory landscapes across the country. As more states open up to sports betting, SuperBook’s blend of innovation, integrity, and customer focus sets a high standard for the industry’s future.