Brazil Sports Commission Tightens Restrictions on Betting Advertisements: What You Need to Know

In a recent development in Brazil, the Brazil Sports Commission has approved a proposal to impose further restrictions on betting advertisements in the country. The amended bill, which aims to ban ads during live sports broadcasts and limit the times at which operators can advertise, will now move to the Senate Plenary for consideration.

The proposal, put forward by Senator Carlos Portinho, seeks to prohibit betting ads during live sporting events in Brazil and restrict the use of celebrities such as athletes, artists, and influencers in these advertisements. The bill also outlines specific time frames during which operators can advertise on various platforms, including television, radio, social media, and the internet.

Under the proposed restrictions, betting operators would only be allowed to advertise between certain hours, with additional limitations on advertising in printed media and at sports venues. The bill also requires operators to display warnings about the risks of gambling in their marketing materials.

The rationale behind these restrictions, according to Senator Portinho, is the perceived failure of the betting sector to self-regulate its advertising practices. He expressed concerns about the societal impact of excessive betting advertising and highlighted the need for stricter regulations to address the issue.

While some football clubs have expressed reservations about the proposed restrictions, Senator Portinho believes that the Brazilian population is supportive of the measures. He emphasized the importance of imposing discipline in the face of a perceived epidemic of gambling addiction.

Overall, the approval of these new restrictions on betting ads in Brazil reflects a growing awareness of the potential harms associated with excessive gambling promotion and underscores the government’s efforts to address these concerns through regulatory measures.