Exploring the Rapid Expansion of Sports Betting Growth in the USA

The Surge in Sports Betting: A Win for Bettors Across the Board

The landscape of sports betting in the United States has undergone a significant transformation, leading to a period of remarkable growth and innovation. This expansion has not only introduced a plethora of new companies into the arena but also sparked a wave of acquisitions and technological advancements, all of which spell good news for sports bettors, particularly those in Las Vegas.

In 2025, legal sports betting wagers in the US are projected to reach between USD 160 billion and USD 170 billion across 38 states and Washington, D.C., reflecting sustained growth and wider legal access.

With an increasing array of prop bets and in-game wagering options on the horizon, the future of sports betting in Las Vegas is bright, according to gaming analysts. This evolution is part of a broader trend that has seen the industry reach new heights of sophistication and accessibility.

Major Moves Shaping the Industry

One of the most headline-grabbing developments in recent times was Caesars Entertainment’s acquisition of the UK betting powerhouse William Hill in a deal valued at $3.7 billion, a move that was finalized in the latter half of 2021. This partnership has set the stage for a significant upgrade in the variety and quality of betting experiences available to bettors.

Simultaneously, Wynn Resorts entered into an agreement with GAN Limited to deploy its software for internet sports betting and casino operations in Michigan, starting in November for the Sault Ste. Marie Tribe of Chippewa Indians. This strategic alliance is expected to eventually benefit Nevada’s betting landscape as well.

Not to be outdone, MGM Resorts International launched an ambitious national advertising campaign for its BetMGM brand, featuring none other than Jamie Foxx. This move underscored MGM’s commitment to securing a dominant position in the sports betting market by enhancing its Nevada sports betting app with more wagering options.

The US sports betting market generated approximately USD 10.70 billion in revenue in 2025, with forecasts indicating growth to USD 27.42 billion by 2034 at a CAGR of 11.02%.

“Time to step in the ring with @BetMGM #TheKingOfSportsbooks. Let’s Go!!!!!! #ad” – Jamie Foxx via Twitter

These developments are part of a broader trend that has seen sports betting become increasingly mainstream, following the U.S. Supreme Court’s May 2018 decision that allowed states to legalize sports betting. Since then, 23 states plus the District of Columbia have legalized sports betting, with 19 of those already live and 17 offering online sports betting options.

Technology and Partnerships: The Future of Sports Betting

As the sports betting industry continues to evolve, technology and strategic partnerships are becoming increasingly important. The acquisition of William Hill by Caesars, for instance, is expected to bring about an era of technological advancements that could redefine mobile betting. As gaming analyst Chad Beynon points out, controlling technology allows for more creative and varied betting options, which in turn, helps in retaining players through media partnerships and innovative offerings.

Caesars’ collaboration with ESPN and William Hill’s partnership with CBS Sports are indicative of a burgeoning trend where media partnerships play a pivotal role in the sports betting ecosystem. These alliances not only enhance brand visibility but also introduce sports betting to a wider audience.

DraftKings and FanDuel, though not present in Nevada, have set the bar high with their cutting-edge technology and extensive prop bet offerings. The expectation is that Caesars’ acquisition of William Hill will lead to technology upgrades that will enrich the mobile betting experience, making it quicker and more responsive to the desires of bettors.

“I have talked to people in other states that have sports betting and have been aggressive with TV ads. I think they realized they’re relying on their Mlife members and didn’t have a good conversion ratio initially. Now you have to go at it the old-school way and acquire people through the TV.” – Chad Beynon

The ultimate goal of these developments is to cement customer loyalty by offering superior products and promotions, especially in the fast-paced world of in-play betting. As seen in European markets, once a bettor is engaged, they are more likely to stay loyal to a platform that consistently offers good value and innovative betting options.

What’s Next for Nevada and Beyond

Despite these advancements, Las Vegas sportsbooks are playing catch-up in terms of technology and betting options compared to what’s available in other states. The push towards more in-game betting and creative wagering options will undoubtedly make its way to Nevada soon, enriching the sports betting experience for bettors in the gambling capital of the U.S.

As the sports betting landscape continues to evolve, the growth and innovation heralded by recent developments promise to make sports betting more accessible and engaging than ever before. For bettors, this means more options, better technology, and the potential for even more exciting betting experiences on the horizon.