PointsBet Teams Up With Drew Brees as New Brand Ambassador

Drew Brees: From the Gridiron to the Boardroom

In a move that marries the worlds of professional sports and online betting, former New Orleans Saints quarterback Drew Brees has transitioned from the football field to the corporate sphere, joining PointsBet as both a brand ambassador and a significant shareholder. This development, announced in mid-2021, underscores the deepening ties between sports celebrities and the burgeoning online betting industry.

Brees, whose illustrious NFL career spanned two decades, is not just any athlete; he’s a Super Bowl champion and one of the most celebrated quarterbacks in NFL history. His decision to align with PointsBet not only brings star power to the brand but also signals the growing appeal of sports betting platforms among former professional athletes.

The Strategic Significance of Brees’ Engagement with PointsBet

PointsBet, a prominent player in the online sportsbook market, has strategically enlisted Brees to elevate its brand among sports enthusiasts. Brees’ unparalleled achievements—holding records for touchdown passes, pass completions, career completion percentage, and regular-season yards—make him an icon, particularly in New Orleans, where he spent the lion’s share of his career. His involvement with PointsBet is poised to leverage his popularity, particularly in states where the company operates, including Colorado, Illinois, Indiana, Iowa, Michigan, and New Jersey.

PointsBet announced Drew Brees as its brand ambassador and equity stakeholder in July 2021.

Moreover, Brees’ role extends beyond mere endorsement. As a significant shareholder, his investment in PointsBet underscores a deep belief in the potential and future of sports betting, further aligning his personal brand with the company’s growth and success.

PointsBet ended its partnership with Drew Brees in December 2022 after he returned to coach Purdue University.

Expanding Role: Brees in Broadcasting and Sports Betting

Following his retirement, Brees has not stepped away from the spotlight but has instead found new platforms to showcase his football expertise. His transition to a game analyst with NBC Sports presents a unique opportunity for PointsBet, leveraging Brees’ on-air presence to foster a symbiotic relationship between sports broadcasting and sports betting.

Drew Brees joined NBC Sports as a football game analyst following his NFL retirement.

This dual role enables Brees to stay connected to the game he loves while also influencing the sports betting landscape. His insights, drawn from an acclaimed career, are invaluable to fans navigating the complexities of sports betting, enriching the viewing and betting experience alike.

Louisiana: A New Frontier for Sports Betting

The partnership between Brees and PointsBet coincides with the advent of legalized sports betting in Louisiana, a state with a fervent NFL fan base thanks to the Saints. Brees’ association with PointsBet is a strategic move to capture the hearts (and wallets) of Louisiana’s sports enthusiasts. As online sports betting went live, PointsBet, with Brees as its ambassador, was uniquely positioned to become a frontrunner in the state’s sports betting industry.

The legalization of sports betting in Louisiana has opened up a vibrant market, with PointsBet at the forefront, aiming to leverage Brees’ popularity to secure a strong foothold. This strategic partnership is indicative of the potential for sports betting platforms to capitalize on local sports legends to navigate new markets.

A Growing Trend: Athletes as Betting Ambassadors

Drew Brees’ affiliation with PointsBet is reflective of a broader trend where former athletes are increasingly becoming the faces of sports betting brands. This convergence of sports and betting is mutually beneficial, offering platforms the credibility and appeal of celebrated sports figures, while athletes find new avenues for influence and income post-retirement.

Indeed, Brees is among a growing list of athletes, including former NBA MVP Shaquille O’Neal and golfer Paige Spiranac, who have embraced roles as brand ambassadors for betting platforms. This trend underscores the evolving landscape of sports media and betting, where the endorsement of trusted sports figures can significantly impact brand loyalty and user engagement.

Conclusion: A Game-Changing Partnership

The alliance between Drew Brees and PointsBet is more than a contractual agreement; it’s a strategic partnership that bridges the gap between professional sports and sports betting. As this trend continues to gain momentum, it will be intriguing to see how the involvement of sports legends like Brees shapes the future of sports betting, influencing both market dynamics and the fan experience.

For PointsBet, securing Brees as both an ambassador and a shareholder is a testament to the brand’s vision and its commitment to integrating the passion of sports with the thrill of betting. As the sports betting landscape continues to evolve, such partnerships will undoubtedly play a pivotal role in defining the industry’s trajectory.