Tipico Surpasses BetMGM and bet365 in Recognition Among Kentucky Residents

Exploring Tipico’s Growing Presence in the US Sports Betting Market

While not yet a ubiquitous name across the United States, Tipico has begun to carve out a significant niche for itself, particularly among Kentucky residents where it’s becoming increasingly recognized. This sportsbook, with its roots deeply planted in Europe since 2004, ventured into the US market in 2020 and has since made strides in establishing its brand among American sports betting enthusiasts.

What Makes Tipico Stand Out?

Tipico’s journey from a well-known European sportsbook to a budding contender in the US market is noteworthy. Despite its relatively recent entry into the US, an exclusive survey revealed that 38% of Kentuckians recognized the Tipico brand, ranking it above several other competitors. This level of recognition is particularly impressive considering Tipico’s limited availability in the US, with operations in just a handful of states including Colorado, Ohio, Iowa, and New Jersey.

The Gannett Partnership: A Catalyst for Recognition

One of the pivotal moments in Tipico’s US expansion was its partnership with Gannett, a major media conglomerate. In 2021, Tipico became the exclusive sports betting partner for Gannett, leveraging the media company’s extensive reach to introduce the Tipico brand to a wide American audience. Although Gannett later adjusted this deal to collaborate with other sportsbooks, the initial partnership played a crucial role in boosting Tipico’s visibility in the US market.

Localized Strategy: The Key to Tipico’s Approach

Tipico’s strategy to penetrate the US market goes beyond just media partnerships. The sportsbook has actively pursued local engagements, particularly in Ohio, where it partnered with First Row Motorsports for the NASCAR Craftsmen Truck Series. This local approach, focusing on community and regional partnerships, distinguishes Tipico from its competitors and aligns with its goal to become “The Local Sportsbook” for Americans.

Tipico’s Potential Move into Kentucky

While Tipico has yet to secure a sports betting license in Kentucky or announce any partnerships with local race tracks, the sportsbook’s growing recognition among Kentucky residents suggests a promising future in the Bluegrass State. Should Tipico expand into Kentucky, it is anticipated to employ a similar local engagement strategy that has seen success in neighboring Ohio.

The Impact of Local Engagement

Tipico’s investment in local partnerships and community engagements plays a significant role in its market strategy. By aligning with well-known local brands and entities, Tipico not only increases its brand visibility but also establishes a sense of trust and familiarity among local bettors. This approach, focusing on the community level, could serve as a model for how sportsbooks can effectively compete in new markets amidst giants like FanDuel, DraftKings, BetMGM, and Caesars.

Looking Ahead: Tipico’s Growth Ambitions

Despite not meeting its initial expansion target to be in 15 states by 2026, Tipico’s steady growth and strategic partnerships hint at a promising future in the US sports betting market. With a clear focus on local engagement and community-based marketing, Tipico is poised to continue its expansion, potentially making significant inroads in states like Kentucky.

As the sports betting landscape in the US continues to evolve, Tipico’s approach offers an interesting case study on the power of local engagement and targeted partnerships in building a sportsbook brand that resonates with American bettors.

[RELATED_KEYWORDS]: sports betting market, sportsbook brand, community engagement, local partnerships, market strategy